Pleasure Fruits EN

Something about daily life

Scene from Cầu Bông

Facing towards Bình Thạnh district side.
I recently found this bank protection construction is a part of World Bank project.
Actual construction is scheduled to finish June 2013.

Projects : Ho Chi Minh City Environmental Sanitation (Nhieu Loc-Thi Nghe Basin) Project | The World Bank

Main purpose of this bank protection construction is to prevent waste water to go into Thi Nghe Basin. I hope this waterfront area along to Thi Nghe Basin will become popular place, like clean pavements, trees and nice restaurants...

Panolamic view at night time.
Double click for full size photo.


Aeon will open the first shopping center at Tan Phu on 2014

Aeon head reveals plan to invest 120 bil yen in Vietnam retailing - The Mainichi Daily News

HO CHI MINH CITY, Vietnam (Kyodo) -- The head of major Japanese supermarket chain operator Aeon Co. revealed Friday plans to invest some 120 billion yen over the coming decade to open up shopping centers and stores in Ho Chi Minh City and elsewhere in Vietnam.

Motoya Okada, Aeon president and chief executive officer, made the remarks at a press conference in Vietnam's southern metropolis to discuss the Aeon group's expansion plans in Vietnam and Southeast Asia.

Firstly, he said, the company plans to open in 2014 the Aeon Tan Phu Celadon Shopping Center, to be built in Celadon City in the thriving Tan Phu district, about 7 kilometers west of downtown Ho Chi Minh City, with about 130 specialty retailers.

Aeon Vietnam debuts in HCM City — TalkVietnam


The Aeon Vietnam Co. Ltd, part of the Aeon Group, a major Japanese retail and financial services corporation, was officially opened in HCM City on March 2.

In September 2012, the company will begin construction of the 77,000 square metre Aeon-Tan Phu Celadon trading centre in HCM City with modern infrastructure.

Detailed post at the opening ceremony by Kevin
Aeon Vietnam Opening Ceremony | SaigonNezumi | Insider's Perspective of Saigon, Vietnam

Current CEO, Motoya Katsuya is the first son of founder Takuya Okada.
Aeon has expanded their business by building large suburban shopping center in Japan.
This is based on the founder's motto, "Build shop at where fox and raccoon live"